Crayola
PROJECT
Crayola Beauty
Crayola Beauty was borne from the creative strategy developed to expand the much loved brand beyond the kids market. Beauty trends showed a more expressive and playful way of experimenting with makeup, providing the perfect platform for the brand to enter this space.
By leveraging the brand’s nostalgic quality and global recognition as the no.1 crayon, a unique product range was created, which rapidly became the best selling makeup brand on ASOS.
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